Previous entry's seem to be few and far between, but i came across this on Google. I had already deduced on my design sheets that I wanted to try and avoid the idea of pubs / pub quizzes, probably because it feels like the generic response. Although this reaches the target audience, I feel I would like to try and reach a wider audience and try a different angle on the brief. The "licensed to find" response seems to be trying something different, and i think because of that its a bit more effective than the beer mats.
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