What skills Have you developed through this module and how effectively do you think you have applied them?
I feel as though I have become more aware of my time management skills, and I feel they have improved, but I do feel they need to be improved further as I see it as one of my weaknesses. I feel more confident in being able to change how I manage my time and more effectively delegate time.
What approaches to/ methods of research have you developed and how have they informed your design development process?
I tried more deeply researching subject matters, and trying new methods, such as in the texperts brief, I tried word association and exploring as many different angles of approach as i could think of. I found this did help in generating new ideas, it is something that i will take forward and apply to future projects.
What strengths can you identify in your work and how have/ will you capitalise on these?
Thanks to my typography elective, I found designing the publication much easier, and i felt more in control in terms of software and achieving the look and style i wanted. I feel more confident of tackling similar projects in the future.
What weaknesses can you identify in your work and how will you address these more fully?
My time management is something that i feel needs further improvement. I think that although i have been told in previous feedback to more further explore ideas, still think that this is something i have not addressed, i felt in these projects i have come to an idea to quickly and pushed it through as the resolution. I noticed that my work all seems to have a similar style, although this may not be regarded as a weakness, i feel it is something i need to break away from, i don't feel that at this stage i should stick to a "style" of presenting something, i think in future i need to take it out of my own time to begin to explore visual language, much like we did in the first year. I feel that over previous weeks, my confidence in what i do has been knocked i feel this is something that is not only effecting my attitude about what i think of my work, but i also think this also beginning to have an effect on my attitude towards my practice. I think this is something I hope may resolve itself over the summer break.
Identify five things that you will do differently next time and what you expect to gain from these?
_ Time management needs to be more fully addressed
_ Ideas are still not being fully explored
_ Work I feel can still benefit from more deeper research, such as using magazines and the library to look for more appropriate ways of approaching how a present work
_ Although it does not relate to the project work, I feel i need to start another visual language diary.
_ Time management and motivation is something i feel should be mentioned twice...
Texas hold'em research.
I have gathered a deal of information on the game of Texas Hold'em and compiled it in my own to use as the body copy for my publication. The copy can be found below.
"The Rules:
The objective of the game is to compete for an amount of money or chips (the pot) by forming the best possible hand from the player own two cards and the five community cards.
The deck is shuffled, and two cards are dealt to each player, and the first round of betting begins. The dealer discards the top card of the deck, this is called the burning card, and is done to ensure no one accidently saw the top card. The dealer then flips the next three cards face up on the table. These cards are called the flop.
The second round of betting begins.
The dealer burns another card and plays one face up onto the table. this forth card is called the turn.
The third round of betting begins.
The dealer burns another card, before placing the final card face up on the table. This card is called the river.
The final round of betting begins.
players can now use any combination of the seven cards -- five community and their own two cards known to them -- to form the best possible five card poker hand.
Poker Terminology
Flop
The first three community cards.
Kicker
Refers to a players tie breaking card.
River
The fifth and final of the community cards.
Turn
The fourth of the community cards.
Semi Bluff
The act of betting on your hand when your hand is not yet made. i.e. Needing one more card to form a straight.
Call
Matching an opposition bet.
Raise
Increasing upon an opposition bet.
Fold
Submit the hand, removing any change of winning the pot.
Bad Beat
This refers to losing a hand when you were strong odds favorite to win.
Blinds
The compulsory bet that two players must bet, referred to as the big and small blind. The big blind is usually the amount of the minimum bet (e.g £1) The small blind is usually the half the big blind.
Board
Refers to the community cards dealt face up on the table.
Check
The act of not betting e.g in the second round of betting all players could check and no bets would be made.
Check Raise
Checking a hand, in hopes of luring your opponent to bet, so you may raise him and build a bigger pot to win.
Position
Position is a valuable commodity to have at the poker table.
Position basically means that you are the last to act in the hand, meaning that you would have the dealer button. Position during a poker game can give you a number of advantages over you opponents, you will always have more information in the hand than your opponents, due to being able to see how the have reacted before you. This will allow you to bet more accurately, it allows gives you more effective bluffing opportunities. Due to you having last action, position will give you more control over the final pot size.
Play Fewer Hands
In Texas Hold 'em, there are 169 different possible starting hands, out of all of these, only five are considered premium.
AA QQ KK AK(suited) JJ
Regardless of position, a premium hand should always be played. If there is a raise ahead of you, especially if there are callers or re-raises, it can sometimes be a mistake to play anything below aces or kings.
When you play Texas Hold ‘em in this light, you’ll realise that you should be folding around 80% more hands than you should be playing. As a begginner player you should stick to playing only the top 10 - 15 hands, as you become better you can begin to add more hands to your playlist.
AA KK QQ AK(s) 1010 AQ(s) AJ(s) AK(off) KQ(s) A10(s) KJ(s) AQ(off) JQ(s) 99
Folding
No mistake costs beginners more money than refusing to fold a losing hand. When the pots get large, it can be hard to sign off and pass on the action.
Beginners are known to get excited by larger pots, refusing to let go of their hands. Hands in good standing pre-flop can be easy to get married to. The size of the pot is irrelevant when you don’t have the winning hand. One of the golden rules to stick to as a beginner is to remember
“If you think someone has you beat, they probably do”
The C-Bet
When you follow up a pre-flop raise with a bet on the flop, this is commonly termed as a continuation bet, or C-Bet.
Continuation bets take advantage of the initiative you gain by being the pre-flop aggressor, and carries it over to the flop. The basic principle is that when you raise before the flop you are telling the table “I like my hand” when the flop comes and the C-bet is played, it tells your opponent “ I still like my hand.” As the aggressor your opponent will usually fold, forfeiting the pot.
Caution should be taken when using this strategy, as you can easily become pot committed, and can sometimes lead to a bad beat.
Bluffing
Poker is not just a mathematical game. It also entails a lot of psychological combat, such as bluffing.
Bluffing
At the flop with a high card on the board represents a pair, and raising with a flush draw out represents the flush.
Semi-Bluffing
Semi-bluffing is the name for bluffing when you hold strong cards after the flop that could develop in later betting rounds.
Slow playing
Slow playing means deceiving your opponents into thinking you have a weak hand, when in fact you hold a power house.
Betting
In the game of poker, the play largely centers on the act of betting, and as such, a protocol has been developed to speed play, lessen confusion, and increase security while playing. Different games are played using different types of bets, but for the most part the following rules and protocol are observed by the majority of poker players.
Players in a poker game act in turn, in clockwise rotation (acting out of turn can negatively affect other players). When it is a player's turn to act, the first verbal declaration or action he takes binds him to his choice of action; this rule prevents a player from changing his action after seeing how other players react to his initial action.
Until the first bet is made each player in turn may "check," which is to not place a bet, or "open," which is to make the first bet. After the first bet each player may "fold," which is to drop out of the hand losing any bets they have already made; "call," which is to match the highest bet so far made; or "raise," which is to increase the previous high bet.
Synopsis
10 Things you should know about...
Is a part of a series of instructional guides to help gain introduction and understanding into a range of different subjects.
10 things about Texas Hold 'em aims to introduce new players to the game and give them a basic knowledge of the mechanics of the game and an understanding into basic strategy."
"The Rules:
The objective of the game is to compete for an amount of money or chips (the pot) by forming the best possible hand from the player own two cards and the five community cards.
The deck is shuffled, and two cards are dealt to each player, and the first round of betting begins. The dealer discards the top card of the deck, this is called the burning card, and is done to ensure no one accidently saw the top card. The dealer then flips the next three cards face up on the table. These cards are called the flop.
The second round of betting begins.
The dealer burns another card and plays one face up onto the table. this forth card is called the turn.
The third round of betting begins.
The dealer burns another card, before placing the final card face up on the table. This card is called the river.
The final round of betting begins.
players can now use any combination of the seven cards -- five community and their own two cards known to them -- to form the best possible five card poker hand.
Poker Terminology
Flop
The first three community cards.
Kicker
Refers to a players tie breaking card.
River
The fifth and final of the community cards.
Turn
The fourth of the community cards.
Semi Bluff
The act of betting on your hand when your hand is not yet made. i.e. Needing one more card to form a straight.
Call
Matching an opposition bet.
Raise
Increasing upon an opposition bet.
Fold
Submit the hand, removing any change of winning the pot.
Bad Beat
This refers to losing a hand when you were strong odds favorite to win.
Blinds
The compulsory bet that two players must bet, referred to as the big and small blind. The big blind is usually the amount of the minimum bet (e.g £1) The small blind is usually the half the big blind.
Board
Refers to the community cards dealt face up on the table.
Check
The act of not betting e.g in the second round of betting all players could check and no bets would be made.
Check Raise
Checking a hand, in hopes of luring your opponent to bet, so you may raise him and build a bigger pot to win.
Position
Position is a valuable commodity to have at the poker table.
Position basically means that you are the last to act in the hand, meaning that you would have the dealer button. Position during a poker game can give you a number of advantages over you opponents, you will always have more information in the hand than your opponents, due to being able to see how the have reacted before you. This will allow you to bet more accurately, it allows gives you more effective bluffing opportunities. Due to you having last action, position will give you more control over the final pot size.
Play Fewer Hands
In Texas Hold 'em, there are 169 different possible starting hands, out of all of these, only five are considered premium.
AA QQ KK AK(suited) JJ
Regardless of position, a premium hand should always be played. If there is a raise ahead of you, especially if there are callers or re-raises, it can sometimes be a mistake to play anything below aces or kings.
When you play Texas Hold ‘em in this light, you’ll realise that you should be folding around 80% more hands than you should be playing. As a begginner player you should stick to playing only the top 10 - 15 hands, as you become better you can begin to add more hands to your playlist.
AA KK QQ AK(s) 1010 AQ(s) AJ(s) AK(off) KQ(s) A10(s) KJ(s) AQ(off) JQ(s) 99
Folding
No mistake costs beginners more money than refusing to fold a losing hand. When the pots get large, it can be hard to sign off and pass on the action.
Beginners are known to get excited by larger pots, refusing to let go of their hands. Hands in good standing pre-flop can be easy to get married to. The size of the pot is irrelevant when you don’t have the winning hand. One of the golden rules to stick to as a beginner is to remember
“If you think someone has you beat, they probably do”
The C-Bet
When you follow up a pre-flop raise with a bet on the flop, this is commonly termed as a continuation bet, or C-Bet.
Continuation bets take advantage of the initiative you gain by being the pre-flop aggressor, and carries it over to the flop. The basic principle is that when you raise before the flop you are telling the table “I like my hand” when the flop comes and the C-bet is played, it tells your opponent “ I still like my hand.” As the aggressor your opponent will usually fold, forfeiting the pot.
Caution should be taken when using this strategy, as you can easily become pot committed, and can sometimes lead to a bad beat.
Bluffing
Poker is not just a mathematical game. It also entails a lot of psychological combat, such as bluffing.
Bluffing
At the flop with a high card on the board represents a pair, and raising with a flush draw out represents the flush.
Semi-Bluffing
Semi-bluffing is the name for bluffing when you hold strong cards after the flop that could develop in later betting rounds.
Slow playing
Slow playing means deceiving your opponents into thinking you have a weak hand, when in fact you hold a power house.
Betting
In the game of poker, the play largely centers on the act of betting, and as such, a protocol has been developed to speed play, lessen confusion, and increase security while playing. Different games are played using different types of bets, but for the most part the following rules and protocol are observed by the majority of poker players.
Players in a poker game act in turn, in clockwise rotation (acting out of turn can negatively affect other players). When it is a player's turn to act, the first verbal declaration or action he takes binds him to his choice of action; this rule prevents a player from changing his action after seeing how other players react to his initial action.
Until the first bet is made each player in turn may "check," which is to not place a bet, or "open," which is to make the first bet. After the first bet each player may "fold," which is to drop out of the hand losing any bets they have already made; "call," which is to match the highest bet so far made; or "raise," which is to increase the previous high bet.
Synopsis
10 Things you should know about...
Is a part of a series of instructional guides to help gain introduction and understanding into a range of different subjects.
10 things about Texas Hold 'em aims to introduce new players to the game and give them a basic knowledge of the mechanics of the game and an understanding into basic strategy."
Ten things you shoulf know about...
My third brief is the "ten things you should know about..." brief. The brief asks that i develop a publication that gives 10 bits of information on a particular subject matter. The publication has to be designed and packaged.
The subject that I have chose to publicize is Texas hold'em poker.
The subject that I have chose to publicize is Texas hold'em poker.
Poster Resolutions
These are my near finished resolutions to the brief, i will upload the poster's in context shortly. I may make further amendments to the copy, and i still need to experiment with the paper stocks they are printed on etc.
Previous YCN entrys.
Previous entry's seem to be few and far between, but i came across this on Google. I had already deduced on my design sheets that I wanted to try and avoid the idea of pubs / pub quizzes, probably because it feels like the generic response. Although this reaches the target audience, I feel I would like to try and reach a wider audience and try a different angle on the brief. The "licensed to find" response seems to be trying something different, and i think because of that its a bit more effective than the beer mats.
118.com cartoons.
After exploring the 118.com website i came across their daily cartoon, promoting the 188 service. I think they are fair, but wouldn't set the world on fire.
"Texperts" brief.
I have set aside at least 2 weeks to finding the resolution to this brief, as I feel it may be challenging to find an original resolution. I began straight away by highlighting key points from the brief.
As i began to research into texperts and the service they offer, I came to realise that the company had be bought by 118.com, this made looking closely at there service difficult, but I was fortunate enough to find a lot of information on google about previous design work.
As i began to research into texperts and the service they offer, I came to realise that the company had be bought by 118.com, this made looking closely at there service difficult, but I was fortunate enough to find a lot of information on google about previous design work.
"The Edge" brief.
I decided that it would be a good idea to keep this as a one day brief, as I felt it would be something that I could turn around and resolve quite quickly.
I found these postcards, and found them rather clever.
Address Unknown
Hotmail
Goal post
Direct mail
Air mail
My first idea, after the reading the brief, was to design something to do with a period of time, my first thoughts were the 60's. After a bit more thought I felt this would have been a bit generic and I think I would have ended up losing interest, so i decided to start looking at unusual places. with the help of design sheets and a cup of coffee and a pinch of thinking, I came to the conclusion that the view from the inside of a keyhole would yield some interesting results. I wanted to keep the postcard light hearted and a touch voyeuristic.
This is my initial resolution to the brief, i think i may factor in some extra time to further tweak the design and possibly make two others as this did not take long to produce.
I found these postcards, and found them rather clever.
Address Unknown
Hotmail
Goal post
Direct mail
Air mail
My first idea, after the reading the brief, was to design something to do with a period of time, my first thoughts were the 60's. After a bit more thought I felt this would have been a bit generic and I think I would have ended up losing interest, so i decided to start looking at unusual places. with the help of design sheets and a cup of coffee and a pinch of thinking, I came to the conclusion that the view from the inside of a keyhole would yield some interesting results. I wanted to keep the postcard light hearted and a touch voyeuristic.
This is my initial resolution to the brief, i think i may factor in some extra time to further tweak the design and possibly make two others as this did not take long to produce.
Project Evaluation.
What skills Have you developed through this module and how effectively do you think you have applied them?
Through this module I think my ability to work other people has improved greatly in comparison to previous collaborations. I feel i've learnt to more effectively bounce ideas off people. I also feel a lot more confident about communicating my ideas to other people and voicing my opinion.
What approaches to/ methods of research have you developed and how have they informed your design development process?
I found it interesting when I talked about what we had researched with my creative partner because I found that seeing other peoples point of view when researching something rewarding, and helped to open new ideas and channels of research.
What strengths can you identify in your work and how have/ will you capitalise on these?
I think during the project we managed to play to our strengths as individuals which helped to complement each others work as a team. I think learning in depth how other people work during a project was very beneficial and something that will influence my future working patterns.
What weaknesses can you identify in your work and how will you address these more fully?
I think we talked about a lot of ideas but didn't document them effectively enough, I think this was because we are to very verbal people. Next time I think I would sit and work through the ideas, rather than only discussing them. I feel we could have had more effectively managed our time, as we only made time plans for the week ahead, I feel, looking back we should have made plans for the days and the overall project.
Identify five things that you will do differently next time and what you expect to gain from these?
_More effective methods of documenting ideas
_More effective methods of time management
_Document digital design work effectively with screens shots rather than making work look like it jumped from roughs straight to final product.
Through this module I think my ability to work other people has improved greatly in comparison to previous collaborations. I feel i've learnt to more effectively bounce ideas off people. I also feel a lot more confident about communicating my ideas to other people and voicing my opinion.
What approaches to/ methods of research have you developed and how have they informed your design development process?
I found it interesting when I talked about what we had researched with my creative partner because I found that seeing other peoples point of view when researching something rewarding, and helped to open new ideas and channels of research.
What strengths can you identify in your work and how have/ will you capitalise on these?
I think during the project we managed to play to our strengths as individuals which helped to complement each others work as a team. I think learning in depth how other people work during a project was very beneficial and something that will influence my future working patterns.
What weaknesses can you identify in your work and how will you address these more fully?
I think we talked about a lot of ideas but didn't document them effectively enough, I think this was because we are to very verbal people. Next time I think I would sit and work through the ideas, rather than only discussing them. I feel we could have had more effectively managed our time, as we only made time plans for the week ahead, I feel, looking back we should have made plans for the days and the overall project.
Identify five things that you will do differently next time and what you expect to gain from these?
_More effective methods of documenting ideas
_More effective methods of time management
_Document digital design work effectively with screens shots rather than making work look like it jumped from roughs straight to final product.
Fruit juice packaging.
I found a selection of fruit juice packaging, i thought i could use this to inspire me for my own designs, i particularly like the banana packaging.
PJ Smoothies
I found some print based adverts and bottle labels for PJ smoothies, i believe they were around before innocent, but they were quickly overtaken by them. I like the illustration used in the posters for PJ.
Fruit animation
I found this interesting fruit animation, although i think its too hight end for what we can achieve. it's good for us to see how we can give each fruit its own kind of personality.
Loco Roco game video.
I managed to find some footage of the loco roco game on youtube, the mechanics of tilting the screen is the same as i would for my game.
Loco Roco
I found out about a cool game for the sony psp called loco roco, its really up beat and the kind of tone i was thinking of for my own level design.
iphone application
It is our intention to design a level for an iphone application that will help to spread feelgoodness and promote the awareness of feelgood drinks. These are a few examples of iphone games that i found interesting.
Current Feelgood advertisment
This is feelgood's current advertisements, its a little more " high end" to what we are able to achieve with our software knowledge.
Ben and jerrys.
This advert isn't particularly good, however i feel it has an achievable animation style.
Animation
James was left to focus his efforts on the animation, however i managed to come across some really interesting, fruit/feelgood animations myself... these are from recent Robinson's advertisements.
Label developments.
we decided that it would be an interesting idea to mention that feelgood drinks help fund the trees for cities initiative, as we think this is a strong "selling point". we had the idea of using a trees for cities "logo" on the inside of the bottle label, firstly because of space reasons, secondly, as the customer drinks the product the logo would be gradually revealed.
http://www.treesforcities.org/
I found this logo rather dry, and a bit rubbish, so i've went about designing something new to go on to the inside of the bottle that has a bit of a feelgood twist.
http://www.treesforcities.org/
I found this logo rather dry, and a bit rubbish, so i've went about designing something new to go on to the inside of the bottle that has a bit of a feelgood twist.
Tag research
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I managed to stumble across a few different tags, although on the most part they were rather uninteresting.
Tag
Here are a few mock ups I made for a potential tag to be attached to the bottle, the intention of the will be to promote the idea of downloading a free i phone application.
Tag and Sticker.
It is my intention to have a tag attached to the neck of the bottle and a sticker as part of the label. i've spent some time looking on the internet for ideas that would help to design these items for my bottle.
Unfortunately any sort of tag designs i found were rather generic and boring, i've decided to try and experiment with tags that open like a pop-up.
Unfortunately any sort of tag designs i found were rather generic and boring, i've decided to try and experiment with tags that open like a pop-up.
Bottle Analysis
I went about looking at the current label layout, analysing what i thought could be potentially changed or altered.
Bottle design ideas.
I have found some previously designed bottles that I find rather interesting and feel they may help me inspire my own design for the feelgood drinks.
I like the idea that the bottle can be interactive. Tear away sections, tags, stickers etc.
I like the idea that the bottle can be interactive. Tear away sections, tags, stickers etc.
Product research.
It was our intention to develop the label on the bottle, we felt that the first thing to do would be to look at our competitors to see how their brand had manged previous success. What made their bottle more appealing to the customer?
Innocent smoothies:
Their bottle is very minimal, with it's bright white label and simple logo design. this is to enhance its angelic and innocent tones. reassuring the customer that what they are buying is all fruit and has no nasties (additives, preservatives).
This Water:
This bottle has some really nice simple illustrations and a really nice typeface. Its got a playful feel about it probably so the customer is lead to believe that this playful, fun loving company/drink must be good. The visual language of the bottle would suggest innocence.
Robinsons fruit shoot.
Fruit shoot is not as renowned for its health benifits as the likes of innocent smoothies, but nevertheless they are still approaching the market in a similar way as its competitors. The friendly, down to earth approach that gives the impression that this should be something we should be giving our family regularly.
Innocent smoothies:
Their bottle is very minimal, with it's bright white label and simple logo design. this is to enhance its angelic and innocent tones. reassuring the customer that what they are buying is all fruit and has no nasties (additives, preservatives).
This Water:
This bottle has some really nice simple illustrations and a really nice typeface. Its got a playful feel about it probably so the customer is lead to believe that this playful, fun loving company/drink must be good. The visual language of the bottle would suggest innocence.
Robinsons fruit shoot.
Fruit shoot is not as renowned for its health benifits as the likes of innocent smoothies, but nevertheless they are still approaching the market in a similar way as its competitors. The friendly, down to earth approach that gives the impression that this should be something we should be giving our family regularly.
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