Fruit juice packaging.

I found a selection of fruit juice packaging, i thought i could use this to inspire me for my own designs, i particularly like the banana packaging.

PJ Smoothies

I found some print based adverts and bottle labels for PJ smoothies, i believe they were around before innocent, but they were quickly overtaken by them. I like the illustration used in the posters for PJ.

Fruit animation

I found this interesting fruit animation, although i think its too hight end for what we can achieve. it's good for us to see how we can give each fruit its own kind of personality. 

Loco Roco game video.

I managed to find some footage of the loco roco game on youtube, the mechanics of tilting the screen is the same as i would for my game.

Loco Roco

I found out about a cool game for the sony psp called loco roco, its really up beat and the kind of tone i was thinking of for my own level design.

iphone application

It is our intention to design a level for an iphone application that will help to spread feelgoodness and promote the awareness of feelgood drinks. These are a few examples of iphone games that i found interesting.

Current Feelgood advertisment

This is feelgood's current advertisements, its a little more " high end" to what we are able to achieve with our software knowledge.

Ben and jerrys.

This advert isn't particularly good, however i feel it has an achievable animation style.

Animation

James was left to focus his efforts on the animation, however i managed to come across some really interesting, fruit/feelgood animations myself... these are from recent Robinson's advertisements.

Label developments.

we decided that it would be an interesting idea to mention that feelgood drinks help fund the trees for cities initiative, as we think this is a strong "selling point". we had the idea of using a trees for cities "logo" on the inside of the bottle label, firstly because of space reasons, secondly, as the customer drinks the product the logo would be gradually revealed.

http://www.treesforcities.org/

I found this logo rather dry, and a bit rubbish, so i've went about designing something new to go on to the inside of the bottle that has a bit of a feelgood twist.

Tag research

I managed to stumble across a few different tags, although on the most part they were rather uninteresting.

Tag

Here are a few mock ups I made for a potential tag to be attached to the bottle, the intention of the will be to promote the idea of downloading a free i phone application.

Tag and Sticker.

It is my intention to have a tag attached to the neck of the bottle and a sticker as part of the label. i've spent some time looking on the internet for ideas that would help to design these items for my bottle.





Unfortunately any sort of tag designs i found were rather generic and boring, i've decided to try and experiment with tags that open like a pop-up.

Initail bottle designs.

Here are a few photo's from my initial bottle designs.

Bottle Analysis

I went about looking at the current label layout, analysing what i thought could be potentially changed or altered.

Bottle design ideas.

I have found some previously designed bottles that I find rather interesting and feel they may help me inspire my own design for the feelgood drinks.


I like the idea that the bottle can be interactive. Tear away sections, tags, stickers etc.

Product research.

It was our intention to develop the label on the bottle, we felt that the first thing to do would be to look at our competitors to see how their brand had manged previous success. What made their bottle more appealing to the customer?

Innocent smoothies:
Their bottle is very minimal, with it's bright white label and simple logo design. this is to enhance its angelic and innocent tones. reassuring the customer that what they are buying is all fruit and has no nasties (additives, preservatives).



This Water:
This bottle has some really nice simple illustrations and a really nice typeface. Its got a playful feel about it probably so the customer is lead to believe that this playful, fun loving company/drink must be good. The visual language of the bottle would suggest innocence.


Robinsons fruit shoot.
Fruit shoot is not as renowned for its health benifits as the likes of innocent smoothies, but nevertheless they are still approaching the market in a similar way as its competitors. The friendly, down to earth approach that gives the impression that this should be something we should be giving our family regularly.

Initial Ideas

Our first task was to analyze the brief, and get down any initial ideas or thoughts, we realised that the purpose of the brief was to spread awareness of the brand, rather than to directly sell the drinks, we saw that feelgood's "tree's for cities" initiative was something positive to use and play on. We had to ensure that the feel of the design work should be up beat, cheerful, and fun.


I managed to get a hold of some feelgood drinks and look at there current design, we also checked out their website, which we felt was much more visually engaging and playful in comparison to thier bottle packaging.

A Professional Practice.

We were recently set the brief of entering this years YCN competition. We were asked to work collaboratively and given a selection of 25 briefs, the one we decided to enter was the brief for the Feelgood Drinks co.

Feelgood Drinks co.
"Grab everyone's attention and put a smile on there face by spreading some feelgoodness"