Product research.

It was our intention to develop the label on the bottle, we felt that the first thing to do would be to look at our competitors to see how their brand had manged previous success. What made their bottle more appealing to the customer?

Innocent smoothies:
Their bottle is very minimal, with it's bright white label and simple logo design. this is to enhance its angelic and innocent tones. reassuring the customer that what they are buying is all fruit and has no nasties (additives, preservatives).



This Water:
This bottle has some really nice simple illustrations and a really nice typeface. Its got a playful feel about it probably so the customer is lead to believe that this playful, fun loving company/drink must be good. The visual language of the bottle would suggest innocence.


Robinsons fruit shoot.
Fruit shoot is not as renowned for its health benifits as the likes of innocent smoothies, but nevertheless they are still approaching the market in a similar way as its competitors. The friendly, down to earth approach that gives the impression that this should be something we should be giving our family regularly.