Label developments.

we decided that it would be an interesting idea to mention that feelgood drinks help fund the trees for cities initiative, as we think this is a strong "selling point". we had the idea of using a trees for cities "logo" on the inside of the bottle label, firstly because of space reasons, secondly, as the customer drinks the product the logo would be gradually revealed.

http://www.treesforcities.org/

I found this logo rather dry, and a bit rubbish, so i've went about designing something new to go on to the inside of the bottle that has a bit of a feelgood twist.