Our first task was to analyze the brief, and get down any initial ideas or thoughts, we realised that the purpose of the brief was to spread awareness of the brand, rather than to directly sell the drinks, we saw that feelgood's "tree's for cities" initiative was something positive to use and play on. We had to ensure that the feel of the design work should be up beat, cheerful, and fun.
I managed to get a hold of some feelgood drinks and look at there current design, we also checked out their website, which we felt was much more visually engaging and playful in comparison to thier bottle packaging.
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